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Our new London office

    STBY London recently moved to a new office! As many people who follow us on twitter will have noticed, it involved a lot of nostalgic reflection on the past 5 years of working at the Fruit &...

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Keynote presentations at conferences

Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and...

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Reviewing municipal service delivery: Learning from the experiences of...

The city of Haarlem is keen to improve its services to local entrepreneurs. To this purpose, they have initiated several activities. One of these is the campaign ‘More Service, Less Rules’. Another...

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Giving the floor to the employees: Working with local government staff on...

Following up on a previous study among entrepreneurs in Amsterdam about their experiences with the service offering from the local government, STBY conducted a series of workshops in each of...

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Workshop Tour in Japan

2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies.   Keio University...

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Unbox Festival 2013

UnBox Festival organized in part by our Reach partner in India – Quicksand. It is an annual celebration of interdisciplinary thought & work through a series of seminars, performances, exhibitions...

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UX Hong Kong 2013

Full of energy and some very interesting talks, UX Hong Kong is the annual event dedicated to bring the different design disciplines together, organised by our fellow Reach partners and good friends...

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From Field Stories to Strategic Design

Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of...

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Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie...

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Service Design Events

As a member of the Service design community, STBY has been supporting and organizing some interesting events both in London and the Netherlands. Service Design Workout (Netherlands) One of these was...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Service Design Work Out #1

On 10th October Service Design Network Netherlands launches a new format: Service Design Work Out. This is a session where up to 25 participants from the Service Design community get together to...

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Workshop at SDN Global Conference

On 30th October, STBY will be conducting a workshop at the SDN Global Conference 2012 in Paris on active data analysis and thoughtful reflection – addressing the continuous process of creating meaning...

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Amishi Parekh

  Amishi joined in October 2012 and is the latest intern at STBY London. Originally from Mumbai, she studied Graphic design at SCAD, and has lived and worked in India and the US. She is now halfway...

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Concept for dementia carers implemented

STBY, Waag Society and primary care organisation ZuidZorg developed several concepts with and for caretakers of people with dementia. One of these concepts has now been implemneted in Valkenswaard,...

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Innovation Models book

In January a new book on Models for Service Innovation will be published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The tilte of the book is ‘Groot...

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Say yes to the mess!

Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life...

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UX Hong Kong 2013

Full of energy and some very interesting talks, UX Hong Kong is the annual event dedicated to bring the different design disciplines together, organised by our fellow Reach partners and good friends...

View Article

From Field Stories to Strategic Design

Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of...

View Article

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie...

View Article
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